5/31/2009

Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?
During this module i have learnt how to work with one of my piers on a collabrative brief, sharing ideas, opions and managing an even work-load. I have learnt new photography skills, setting up studio, lighting and screen which i learned during the HP brief. I also have alot more knowledge of photoshop and illustrator, i used these when creating characters for the HP brief.


2. What approaches to generating work and solutions to problems have you developed and how have they helped?
When i first started the orange brief i start to myself i would resolve it using illustration and character design and tried to force it to resolve the brief. Once i took a step back and had a closler look at the brief, i began to think more conceptual and realised if i get the concept right i can use any method to resolve the brief just as long as that concept remains clear.

3. What strengths can you identify in your work and how have/will you capitalise on these?
I have used alot of my drawing and craft skills during this module and im confident when sketching, i can draw fast which allows me to rapidly generate ideas. This helped me develope my ideas quickly and also pushed my ideas further than i thought they could, resulting in an outcome i didnt initially think i could achieve.


4. What weaknesses can you identify in your work and how could you exploit these more fully?
I tend to get carried away wth my ideas which can take me off track at times, i will think of an idea which may open other and a other, but i they sometimes are not relavant. There for i end up losing time. Although my basic knowledge of photoshop and illustrator have improved i did gat carried away creating characters on illustrator once i knew how, i would have benifited more by sketching these out.

5.Identify five things that you will do different next time and what do you expect to gain from doing these?

Research more
Make decisions earlier to prevent time wasting
Check print modes to prevent disapointment
Organise my time better
Organise my work-load more efficiently


6.How would you grade yourself on the following areas: (please indicate
using an ‘x’) 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5
Punctuality 5
Motivation 5
Commitment 4
Quantity of work produced 4
Quality of work produced 4
Working in a pair 4

Final Resolutions

5/02/2009

Orange

I had given myself one week to resolve the Orange brief , my initial intentions for this brief was to use my preferred method of illustration and the resolution to be character driven. I had been looking at my usual favourites for some inspiration Andrew Rae, Tom Gauld, Freindswithyou. And had also visited the Idea Generation Gallery previously in the easter for the exhibition ‘Monsterous Inked’ (To see some pics check out my earlier post) Pete Fowler/Andrew Bannecker/Rob Steen/Nishant Choksi.
I stuck on a few films too! The ‘Robots’, ‘Toys’(Robin williams/1996), Ants, basically films full of toys and characters, brilliant!!

My initial ideas/sketchwork were full of futuristic characters, hi-tec ‘shiny’ robots, strange looking buildings and the standard floating car (convertable of course). I wanted to put all of my mad thoughts into one, funny, strange and out of this world place full of , enabling me to create some crazy but interesting characters and the different funny ways we will be communicating in the near future.

After taking the idea a little further, and taking a step back and refering back to the brief (prompted by the girlfriend), maybe i was going a little to far! The brief does say My vision of communications in 3 to 5 years time not 300 to 500!!

I began thinking of the communication we use today and when it dosent when and where we are restricted of communicating such as travelling on the train and going through a tunnel, having no signal on a plane or having no signal when travelling on the London Underground.
I now wanted to step back from my character design and to started thinking more about the concept and commercially as i felt this resolution would benifit more with a simple idea and not an overcrowded illustration.

I decided the most iconic and reconisable image was the London underground was the tube map.












































































































I made the map prodomitaly orange, and tried to find away of showing conversation. I put speechbubbles on the map in various places to start with, trying to keep the idea simple. This developted into more speech bubbles and then moving onto the idea of changing the stations names to parts of conversations also prompted by phil, cheers mate.
This gave me a concept “Talk on the tube’ Being able to use your phone on the underground would be a briilliant achievement. At the moment it is being worked on. 600,000 people use the tube every day so it would definately make alot of changes.