Orange

I had given myself one week to resolve the Orange brief , my initial intentions for this brief was to use my preferred method of illustration and the resolution to be character driven. I had been looking at my usual favourites for some inspiration Andrew Rae, Tom Gauld, Freindswithyou. And had also visited the Idea Generation Gallery previously in the easter for the exhibition ‘Monsterous Inked’ (To see some pics check out my earlier post) Pete Fowler/Andrew Bannecker/Rob Steen/Nishant Choksi.
I stuck on a few films too! The ‘Robots’, ‘Toys’(Robin williams/1996), Ants, basically films full of toys and characters, brilliant!!

My initial ideas/sketchwork were full of futuristic characters, hi-tec ‘shiny’ robots, strange looking buildings and the standard floating car (convertable of course). I wanted to put all of my mad thoughts into one, funny, strange and out of this world place full of , enabling me to create some crazy but interesting characters and the different funny ways we will be communicating in the near future.

After taking the idea a little further, and taking a step back and refering back to the brief (prompted by the girlfriend), maybe i was going a little to far! The brief does say My vision of communications in 3 to 5 years time not 300 to 500!!

I began thinking of the communication we use today and when it dosent when and where we are restricted of communicating such as travelling on the train and going through a tunnel, having no signal on a plane or having no signal when travelling on the London Underground.
I now wanted to step back from my character design and to started thinking more about the concept and commercially as i felt this resolution would benifit more with a simple idea and not an overcrowded illustration.

I decided the most iconic and reconisable image was the London underground was the tube map.












































































































I made the map prodomitaly orange, and tried to find away of showing conversation. I put speechbubbles on the map in various places to start with, trying to keep the idea simple. This developted into more speech bubbles and then moving onto the idea of changing the stations names to parts of conversations also prompted by phil, cheers mate.
This gave me a concept “Talk on the tube’ Being able to use your phone on the underground would be a briilliant achievement. At the moment it is being worked on. 600,000 people use the tube every day so it would definately make alot of changes.